UA Associate/Digital Marketer / Performance Marketer

Role Overview

Run our paid user acquisition campaigns across Google Ads, Meta, Unity Ads, Mintegral, AppLovin, TikTok. Support organic growth too. Strategy is set by UA Lead / CMO, you execute it well.

Responsibilities:

• Set up, launch, and optimize campaigns daily

• Manage budgets, bids, geos, audiences, creative rotations

• Track CPI, ROAS, retention, payback period

• Brief the creative team and iterate creatives based on data

• Support ASO (keyword research, store listing optimization)

• Coordinate with Marketing Data Analyst on performance analysis

Must-have skills:

• Hands-on with at least 2 mobile channels (Google UAC, Meta Advantage+, Unity, Mintegral, AppLovin etc)

• Mobile APP UA specifically, NOT e-commerce or lead-gen

• Working knowledge of an MMP (Singular / AppsFlyer / Adjust)

• Grasp of CPI, ROAS, LTV, cohort thinking

• Advanced Excel / Sheets

AI skills we expect:

Use LLMs for ad copy at scale, cohort report drafting, and competitor intelligence. Understanding of ML-powered bidding (tCPI, tROAS, Meta Advantage+).

Location : Varachha , Surat, Gujrat